Definition of ARCS (Attention, Relevance, Confidence And Satisfaction) Model

Definition of ARCS (Attention, Relevance, Confidence And Satisfaction) Model

Keller (2016: 1) the  ARCS  model  (an  acronym  for  attention,  relevance,  confidence, satisfaction)  contains  a  synthesis  of  motivational  and volitional  concepts  and  theories  that  provide  a  foundation  for  a motivational  design  process  that  has  been  validated  in  many  contexts.

Schneider (2014: 12) ARCS is an instructional design model developed by John Keller and that focuses on motivation. ARCS stands for: Attention, Relevance, Confidence, SatisfactionThis model is particularly important for distance education, since motivation seems to be a key factor that determinesif learner's complete their training. Motivation is a diametral responsibility for learners and teachers, and so it has tobe boost over the entire learning process respectivly the developing of an learning environment.

Sarsar  (2012: 46) The  ARCS  model  is  an  attempt  to synthesize  behavioral,  cognitive,  and  affective  learning  theories  and  demonstrates  that  learner motivation  can  be  influenced  through  external  conditions.  The  purpose  of  the  ARCS  model  is  to employ strategies that are used to improve the motivational appeal of instruction

Hodges (2004: 5) the ARCS model (Keller, 1987) is a method for systematically designing motivation strategies into instructional materials. It consists of three parts: a set of four categories for concepts of human motivation, a set of strategies for enhancing motivation in instruction, and a design model fo r motivational design. The ARCS model works under the assumption that learners will be motivated if they feel they can be successful and that there is value in their learning. Hence, this model works within the boundaries of expectancy-value theory.


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