Generic Structure of Greeting Cards

 Generic Structure of Greeting Cards

Putrawan (2014: 4) also defines there were four types of figurative language found in those greeting cards, and they are simile, personification, synecdoche and hyperbole.

1.      Simile

Based on the theory, the meaning of Simile is a stated of comparison of two dissimilar things introduced by “like” or “as”.

For example:

“I love you almost as much as I love me”

This sentence is called a simile form because it uses word as. The meaning of this sentence is the sender would like to compare I love you and I love me, it means that the way of the sender loves the receiver with the way the sender loves himself/herself.

2.      Personification

Based on the theory, the meaning of Personification is Giving human characteristics to an object, animal, or an abstract idea, personification is a metaphor, of course, in the sense that there is an implied comparison between a non human thing and human being.

For example:

“Your friendship makes every a special day”

This sentence is called a personification form because the word “makes” shows a human action whereas the word “your friendship” is an abstract idea. The meaning is the sender wants to remain his/her friend who is on birthday that friends are very important since they can accompany them in sad or happy situation.

3.      Synecdoche

Based on the theory, the meaning of Synecdoche is a figure of speech showing the use of part for the whole. Synecdoche substitutes some significant details or aspects of an experience for the experience itself.

For example:

“You’ve passed another round of time”

This sentence is called a synecdoche because it is using a part for the whole. We can change the sentence You’ve passed another round of time into You’ve passed another year. The use of the phrase round of time seems to be more interesting than the use of the word year. And the meaning is someone passed another year because today just his/her birthday.

4.      Hyperbole

Based on the theory, Hyperbole is a figure of speech which employs an exaggeration that used for special effect.

For example:

“Today and always you are in my heart”

The words today and always you are in my heart is a hyperbole because the words ‘today and always’ means forever, and it exaggrates how long someone will be in your heart because someday they will die and they can not be in your heart if you are dead. The words you are in my heart is a hyperbole form because we can not literally be in someone heart, the sender just want to the reader know that he/she will always remember and love her/him.

The Generic Structure of Greeting Card is actually depended of design form of the card, however, the important thing of the card is at least it content of some element as below:

1.      Receiver

To whom the greeting is sent for. Write down the name of receiver if it is needed.

2.      Body/Content

The body of greeting card usually consists of interesting words added by substance as the following:

a.       Quote: these words related to the activity.

b.      Picture: the greeting is inserted with interesting picture.

c.       Expression: using Congratulation Expression or Sympathy Expression.

3.      Sender

It is better to write down the sender of the greeting card.




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