Concept Semiotic

Concept Semiotic

According  to  Charles  Sanders  Peirce  Semiotic  is  the  relationship  between  a sign, an object, and a  meaning. The  sign represents the object, or referent,  in the mind  of  an  interpreter.  “Interpretant”  refers  to  a  sign  that  serves  as  the representation of an object. Signs can be verbal (words) or nonverbal. The  study  of  signs  by  Chandler  (2007)  is  the  briefest  definition  of  semiotics and the  most  familiar  among people. It was originally proposed by  Ferdinand de Saussure  in  Course  in  General  Linguistics  with  term ‘Semiology’,  a  science  of sign by Cobley (2001: 32). 

According to Chandler (2007: 2) in semiotic, sign can take the form of words, images,  sounds,  gestures,  and  object.  Saussure  (1958:  66-67)  then  proposed  the model of the sign, stating that a sign consists of a sound image and a concept. He also  developed  new  terms  in  defining  this  division  that  sign  contains  two components,  the  signifier  (sound-image)  and  the  signified  (concept).  Both signifier  and  signified  must  always  be  taken  together.  The  combination  of  these two  terms  constructs  meaning.  They,  as  stated  by  Saussure  (1958:  67),  are  retro verso of single  sheet of paper and cannot be separated each other.

The study of sign  is  further developed by Barthes and Hjemslev that there are two  different  levels  of  meaning,  connotation  and  denotation.  Denotation generally  defined  as  the  “literal”  meaning  of  a  sign  (when  referring  to  a  word);  whereas the connotations are the socio-cultural or personal associations, Chandler (2007:  141).  Connotations  might  become  so  directly  related  to  the  sign  that, within a given social group, they seem to be denotations. However, there are some aspects  that  help  differentiate  them.  While  a  sign’s  denotations  are  (generally) permanent, a sign’s connotations tend to change over time. 

In  semiotics,  language  is  seen  a  sign  system  that  express  ideas  and  is ‘comparable  to  a  system  of  writing,  the  alphabet  of  deaf-mutes,  symbolic  rites, polite  formulas,  military  signals,  etc.  Saussure  (1958:  16).  This  study  is  further developed  by  many  experts  including  Roland  Barthes  and  Umberto  Eco  so  that not only to any form of language usage, Semiotics can be applied to film, theatre, music, architecture and many things that can be taken as signs. Semiotics sees text or  media  and  other  forms  considered  as  signs  as  being  like  language.  It  is  stated by  Culler  that  social  and  cultural  phenomena  are  not  ‘simply  material  objects  or events  but  objects  or  events  with  meaning’,  and  therefore,  signs,  Culler  (1976: 24).  A text can  be  viewed as  being similar to speech and as  implying grammars or systems that make it meaningful.

From the definition above the researcher concluded that semiotic is a concept of  sign  and  its  meaning. The  sign  can  take  the  form  of  words,  images,  sounds, gestures,  and  object.  To  analyze  the  meaning  of  sign,  there  are  two  level meanings, denotation and connotation. In this research, the researcher focus on the analysis of denotative and connotative meaning in semiotic concept.



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