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The Advantages of ARCS (Attention, Relevance, Confidence, and Satisfaction) Model

The Advantages of ARCS (Attention, Relevance, Confidence, and Satisfaction) Model

Based on Chen (2015: 19) the attention, relevance, confidence, and satisfaction (ARCS)  model  is  a training–learning  motivation  model  that  combines teaching  design  and  learning  motivation  efficiently. The ARCS model has the following benefit as follows

a)      Emphasize eliciting motivation and affect, 

b)      Combine other  teaching theories  or  design steps  for  application,  and 

c)      Focus on  enhancing teaching  effects,  especially  interest  in  learning.

According to Sali (2008: 151) explained on  the  learner  characteristics,  motivational  quality  of  instruction  can  be enhanced  with  the  instructional  methods  suitable  to  learners’  motivational qualities. Each  factor  of  the  ARCS  Model  has  three  elements,  the benefit includes:

a)      Perceptual arousal: use of strategies to gain initial interest; 

b)      Inquiry arousal-use of problem-solving, questioning, a sense of mystery and progressive disclosure to increase interest; 

c)      Variability-use of variety (lecture with visuals, group activity, or game) for a change of pace. 


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